Founded in 1998, PayPal provides a secure way to conduct transactions over the internet without sharing sensitive financial information, such as credit card numbers.
Standard vs Advanced Checkout Integration
Over the years, PayPal has evolved beyond just offering a Checkout Button for digital wallet transactions. Today, it provides various payment options, including local payment methods (often referred to as alternative payment methods) like Giropay and iDEAL:
In addition, PayPal supports direct credit and debit card transactions (known as Advanced Credit/Debit Card or ACDC), as well as Apple Pay and Google Pay:
- https://developer.paypal.com/studio/checkout/advanced/integrate
- https://developer.paypal.com/docs/checkout/apm/apple-pay/
- https://developer.paypal.com/docs/checkout/apm/google-pay/
You can review both Standard and Advanced integration options to determine what best fits your business needs.
Save Payment Method
Beyond one-time checkouts, which typically require buyers to log in to PayPal and navigate through the PayPal checkout flow, merchants can enable Reference Transactions to integrate the Save Payment Methods feature (also known as Vaulting):
By utilizing the PayPal JavaScript SDK, you can implement the PayPal button with the ability to save payment methods during purchase or for future use. This ensures a smoother checkout experience for members, without the need to store sensitive payment data on the merchant’s side.
PayPal Pay Later
If you are a merchant in the United States, United Kingdom, Germany, France, Italy, Spain, or Australia, consider promoting the PayPal Buy Now, Pay Later option prominently on your product pages. This messaging informs buyers that they can make purchases now and pay later when checking out with PayPal. Such options can improve conversion rates, attract new customers, and increase order values, as buyers are aware of the financing options available to them. Additionally, buyers can track their payment history and outstanding payments within their PayPal accounts.
Fastlane
PayPal partners with various shopping cart and e-commerce platforms, some of which have integrated Fastlane:
https://developer.paypal.com/studio/checkout/fastlane
Fastlane is a blend of PayPal solutions, utilizing drop-in components that combine ACDC and vaulting. This simplifies the storage of payment methods using a combination of email, mobile, and One-Time Password (OTP). When a buyer checks out on a Fastlane-integrated website and consents to store their payment information, they can use their stored payment method on other participating websites by entering their email and receiving an OTP, without the need for memorizing password for login.
No Code Solution
For small to medium-sized businesses (SMBs) without developers, PayPal offers a no-code solution to collect payments. This option is suitable for those with fewer transactions:
https://developer.paypal.com/studio/checkout/no-code
You can generate a payment link, allowing the buyer to enter the amount, and then wait for payment notification to confirm the sale.
PayPal continues to offer Invoicing and Subscription services. While these features aren’t new, they remain essential tools for small and medium-sized businesses (SMBs) to collect payments conveniently:
To conclude,
Now you should have a broader understanding of what PayPal offers. To experience these features, you need to integrate with PayPal’s latest solutions. Many legacy integrations, such as Web Payment Solutions (WPS), Payment Pro, PayPal Pro, and NVP/SOAP, are still prevalent across the internet. If you use shopping carts like WooCommerce or OpenCart, ensure you are utilizing modern payment plugins. Various e-commerce platforms are continually upgrading their PayPal integrations to provide enhanced features for merchants.
Checkout PayPal Developer portal for more detail: https://developer.paypal.com/ for deeper understanding of PayPal solutions