Tips for Shopify Store setup

Here are some tips I would share with people who wanna setup a Shopify Store for their online business.

Seek for a Shopify Expert for help

Not attempt to but fine if you do treat me as sale-person for my own freelance business, just, there are quite fundamental benefit for finding help from Shopify Expert. Apart from the potential cost for consultation, you will definite save costs that you may not necessary need to pay for.

Some clients come to me for Shopify store setup, but they often already start paying Shopify for some time and they fail to get the store work in the way they like so seek for Shopify Expert. In fact, Shopify Experts are authorised to setup “Development store” which is Shopify Store that with majority features but no trial period limitation.

In general, Shopify Experts know how to assist you to technically achieve something you want, and what is technical infeasible before it comes to solid request. People who start paying Shopify while not knowing Shopify limitation will result in a waste of time and money. At worst, they are not satisfied with what Shopify provides and cannot utilise this platform for their business.

Cost for hiring a Shopify Expert can be minimal. Free of charge is not the way we go for, but Shopify Expert like me treat meeting potential clients as friend-making.

Cost for a Shopify Store Setup

There are few area you need to spend money for store setup or running a store in long run.

  1. Consultant fee for hiring Shopify Expert
    • Some Shopify Expert are fine to share with you the detail about Shopify, some other may impose a consultation fee. No matter what, look for multiple Shopify Experts and compare their service pricing models.
  2. Shopify Store Monthly / Yearly subscription fee
    • No doubt you need to pay Shopify for the service, but this cost cans be deferred. Apart from Paid Store, with feature depends on the subscription fee, there is another type of Store: “Development Store” which can be setup by Shopify Experts, having no 14-days trial limitation, but with few restrictions:
      • Cannot install Shopify App which incur fee
      • Cannot perform real payment transaction
      • Cannot link up with your domain (which mean need to stick with *.myshopify.com
  3. Shopify App subscription fee
    • Shopify App provides you features that not supported by Shopify out-of-the-box. Example: Some store wanna customer upload their logo / image as tailor-made T-Shirt. Shopify does not support this, but some app like Product Customizer can provide this capability; Shopify cannot do multilingal, it support translation but only single language can be shown. You can use Langify to achieve this feature.
    • Shopify App can be:
      • Free
      • One-time subscription
      • Monthly subscription
      • On-demand subscription (charge per usage, like some image optimisation)
    • Transaction fee
      • Whenever you receive an order and perform the transaction (captures the amount that customer pay), Shopify will have transaction fee. Additionally, the payment gateway service, like Paypal / BrainTree / Stripe / PayDollar, they will also have transaction fee.
  4. Shopify Expert development fee
    • This is different from the consultant fee. This cost is for the Shopify Expert help you develop the E-Store in the way you wish to. From theme styling to functional integration. The cost and the included services can be quite different among different type of Shopify Experts.

Start from simple, plan for longterm maintenance, evolute gradually as progressive enhancement

Shopify provides you the fundamental function for you to run a E-Commerce business. You need not worry about most technical concern. But it does have several factor that lack of flexibility or feasibility. Say:

  • It allows:
    • You can manage Product / Collection / Page / Blog setup with its decent admin panel
    • You can manage theme / possible to customise / switch from one to another them
    • You can integrate with well known online payment gateway
    • no effort on having your site’s media asset like images / files be delivered with the well-known Content Delivery Network (a.k.a CDN) to fasten the site loading
    • Fundamental reporting allow you know how many sale / discounted amount / return amount reports
  • It is weak or no support on some factors:
    • You cannot change url pattern (if you very keen on SEO), you cannot imagine to have multilingual site with different context path like {domain}/en/… for English, {domain}/tc for Traditional Chinese
    • You may have low grade on some online SEO report saying there are many inline CSS/JS for which are Shopify needed scripting that you cannot remove
    • You cannot change your checkout flow (unless joining the Shopify Plus! plan)
    • You cannot expect your site can run very well in China region as Shopify is a foreign country where their servers located beyond China boundary.

(To be continue)

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